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A Festival for Writers, Readers, and Fans
Sunday August 16, 2026 4:30pm - 5:45pm MDT
In today’s dynamic literary landscape, many authors are venturing beyond the confines of a single genre, crafting stories that blend cozy mysteries with heart-pounding thrillers, or intertwining fantasy with contemporary romance.

But how can multi-genre writers effectively manage their diverse narratives while maintaining a coherent voice and a loyal readership? Join us for an enlightening panel featuring experienced multi-genre authors who will unravel the complexities of branding, reader expectations, and audience engagement.

This session is designed for writers navigating the challenges of appealing to multiple audiences without sacrificing their unique voice. Our panelists will delve into essential strategies for building a recognizable brand that resonates across genres. Learn when to strategically use pen names versus unified branding approaches to ensure clarity and consistency in your marketing efforts. 

Discover practical techniques for creating clear entry points into your various works, enabling readers to transition from one genre to another without feeling lost or confused. 

Whether you’re an established author looking to branch out or an emerging writer eager to explore new literary avenues, this panel promises actionable insights on navigating cross-genre storytelling. Join us as we explore how to protect your creative voice while engaging diverse readerships, celebrating the rich tapestry of literature that thrives at the intersection of genres. 
Moderators
avatar for Jennifer Sommersby

Jennifer Sommersby

Senior Editor/Owner, SGA Books - Plumfield Editing

Presenters
avatar for Alison McBain

Alison McBain

Alison McBain is a biracial author whose novels have received over 13 awards, including the Foreword INDIES. Her work has been nominated for the Pushcart Prize, shortlisted for the Alpine Fellowship, and a finalist for Best of the Net in 2025. When not writing for herself, she’s... Read More →
avatar for Alexis Marie Chute

Alexis Marie Chute

Founder, Wild Skies Press
Alexis Marie Chute is an award-winning visual artist, filmmaker, art gallery curator, and bestselling author of 7 books, including the fantasy trilogy Above the Star, Below the Moon, Inside the Sun, and memoir Expecting Sunshine. Her latest non-fiction books include Prairie Spirits... Read More →
avatar for P.D. Workman

P.D. Workman

Author, Sisters in Crime- Canada West
Award-winning Canadian author P.D. Workman has written over a hundred addictive page-turners featuring diverse and divergent sleuths, high-stakes investigations, and stories that linger long after the last page. Her books dive deep into characters’ minds while exploring timely social... Read More →
Sunday August 16, 2026 4:30pm - 5:45pm MDT
Hyatt Regency Calgary - Doll

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