A great book is more than just good writing—it’s a complete package that includes strong editing, professional design, and smart branding. How many times have you been turned off from buying a book because the layout or design was just . . . not great? It screams amateur, right?
This session will cover the must-have elements of creating a well-designed, pleasing product so you’re taken seriously in the book world. We’ll discuss the importance of cover design, levels of editing, formatting, blurbs, metadata, and marketing as well as how to use the IBPA Industry Standards checklist to make sure you don’t hit a sour note when your opus makes her debut on the world stage. Readers really do judge a book by its cover (and pretty much everything else within the covers)!
